The Y-Not Effect
Challenging the Assumptions That Quietly Limit What’s Possible
Success creates invisible constraints.
The very assumptions that drive growth often become the forces that cap it—especially in complex, interconnected systems.
The Y-Not Effect™ is designed for leaders whose intelligence and past success now limit future possibilities. It reveals how assumption blindness forms—and how to dismantle it safely.
This thought-provoking keynote unlocks unconventional paths by questioning what everyone else accepts as fixed.
Audiences learn how to:
Identify hidden assumptions shaping strategic decisions
Apply the Y-Not Framework, tested in high-complexity systems including healthcare and architecture
Conduct Assumption Audits that expose overlooked opportunities
Use first-principles thinking to expand strategic options
Avoid success-based thinking traps that stall innovation
Outcome:
Participants leave with a practical Assumption Audit Toolkit—three questions that reopen strategic possibility.
Format:
Stand-alone keynote or transformative multi-day engagement.
Spoken At
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About Nikou
Dr Nikou Javadi understands what it takes to thrive in a chaotic world.
Award-Winning Critical Decision Analyst | TEDx Speaker
Dr Nikou Javadi transforms how leaders think when decisions matter most. With dual PhDs (Architecture and Design-Visual communication)—specializing in neuroarchitecture for high-pressure environments—she fuses design intelligence, clinical insight from OR frontlines, and cognitive strategy for the world's toughest challenges.
Her path—from architectural innovation to perioperative crises and decision science—makes her a leading voice on how pressure, perception, and hidden assumptions derail high-stakes outcomes.
Through research proving 40% anxiety drops via immersive designs, Nikou exposes thinking's invisible structures and why logic fails under speed + uncertainty.
TEDx speaker ('How One Second of Pause Changes Everything'), she equips leaders/organisations to challenge defaults, shatter assumptions, and master complexity. Results in fewer mistakes, smarter choices, stronger systems.
Blending analysis + storytelling, Dr Javadi is the sought-after authority for elevated decision-making in chaos. Equips leaders with neurodesign strategies that restore clarity and prevent costly errors under pressure.
TEDx Attendee
“Mesmerising. Real. Memorable. Nikou has a rare ability to turn complexity into clarity.”
Gary Edwards, CSP
“A star is born. That was amazingly good — the kind of keynote people talk about long after they leave the room.”
Design Research Society
“One of the most engaging and insightful sessions we’ve ever had. Nikou’s depth of knowledge and clarity under pressure are extraordinary.”
Calvery Hospital
“Exceptional. She made complex decision-making feel accessible, relevant, and urgently important. Brilliantly delivered.”
Business House Australia
“Nikou doesn’t just present — she shifts how you think. One of the most insightful sessions I’ve attended.”
Talent Academy
“Nikou has been an absolute pleasure to work with - endless passion for public speaking and genuine insight to share with her audience”
Working With Me
Keynotes
Our first service offers top-notch solutions tailored to meet the unique needs of our customers, ensuring satisfaction with every experience.
Team Workshops
With our second service, we provide reliable and efficient solutions that simplify your everyday tasks and enhance your lifestyle.
Products & Programs
Our third service guarantees a seamless experience and is designed to cater to your specific needs, providing utmost quality and care.
